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Enjoy An Espresso Shot of Sales Wisdom!

 

What No One Wants To Tell You About Great Salespeople

The sales profession is unique in that many outdated philosophies are still regarded as gospel today.

Standing on the pulpit are well-intentioned trainers delivering sermons that excite and fire up the congregation.

New recruits seated in the pews can’t hide their enthusiasm when the trainer reads aloud a familiar sales adage,

A-B-C. A... Always, B... Be, C... Closing. Always be closing. ALWAYS BE CLOSING!
— Glengarry Glen Ross

Thank you, Alec Baldwin, for that one!

When the temperature in the room approaches boiling point the crowd favorite is let loose.

Trainers can’t help themselves but deliver the following line with a smidgen of raw anger,

Put that coffee down! Coffee is for closers only.
— Glengarry Glen Ross

That about does it.

The room of new recruits erupts with high fives and fist pumps.

A winner takes all mentality is born.

Customers have now become the adversary.

The legacy of aggressive selling is strong and healthy with a new bloodline.


Pop Culture and Sales

This newly minted army of aggressive salespeople love to rewatch the following movies:

These movies act as a refresher.

They reinforce traits necessary for total dominance.


The Greats Have a Unique Approach

There is a small band of salespeople who are operating on a different level.

They don’t draw attention, and very little is written about them.

Anonymity is their badge of honor.

Every sales organization has a select few.

They consistently crush their numbers while amassing a loyal customer base.



What’s their secret?

They don’t need to sell!

People don’t like to be sold but they love to buy.
— Jeffrey Gitomer

These elite chess masters empower their customers to buy.

Great reps use a consultative sales approach.

They ask lots of questions and have mastered the art of active listening.

While everyone else is busy selling, they are quietly creating an environment that empowers their customers to buy.






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